Many trade show display exhibitors spend countless hours researching the purchase of their trade show display as well as hours and thousands of dollars in the design of the graphics for that display. This is all well and good and probably a necessary expense, however there may be a very important part of the puzzle missing if consideration has not been given to adding a portable table of some kind to the marketing environment.
The point of the trade show exhibit with the appropriate compelling graphic images is to attract the attention of the attendee, cause him to stop, read your message (qualify or disqualify himself) and then either enquire of the sale people in the booth or move on because he doesn't need what you do. Now that is what the expense of the trade show display is designed to do. But now the rubber hits the road, the customer is coming into the booth space to ask a question. A portable table that is about elbow height (42") positioned to one side of the booth space is the area where this person can be taken to be provided the information he needs. This is also a good place to reference product brochures, swipe his information card or take other pertinent information as well as be a place to relax in pleasant conversation and earn the trust of the potential customer.
A portable table at this point needs to be structurally sound, because tired people at trade shows tend to lean on them, have an internal shelf structure of some kind to hold information necessary in a hidden place, and be a seamless part of your overall exhibit environment. It is important that this be a standing table only. It is a definite DON"T to allow people manning your booth to be seated. If they are a customer may not inquire within for fear of causing the sales person to rise from a chair. A portable table then, is a primary requirement for a good working trade show booth space. Midland Trade Show Displays has started offering a new portable table/sales presentation module. These products come in various sizes and configurations that number nearly 120 different shapes.
Bob Albright has been in the trade show display business for over 22 years with Midland Trade Show Displays. Portable tables and other trade show related products can be seen at their trade show booths website.
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